My name is Bill and I stand at the intersection of marketing, public relations and social media. I want to help you reach your business objectives by helping you tell your story to your customers and stakeholders.
What do I do?
Good question, if you really want to boil it down, I want help you raise awareness about your company/organization, build thought leadership within your industry and generate potential leads.
The word is PESO, not the currency but this particular mix promoted by Gini Dietrich in her book Marketing in the Round
Paid: targeted online ads on social platforms
Earned: Media relations, not just the established channels but also online platforms and blogger outreach.
Shared: Curating content your company creates, stories you are featured in, news that affects your industry.
Owned: The most important: the content on your company’s/ organization’s website, blog and social channels.